For the launch of Canon's EOS R100, Pixel led the campaign's content production and social media advertising strategy. I managed post-production timelines and coordinated feedback sessions between creative teams and Canon stakeholders, ensuring all deliverables met brand guidelines. Working closely with Pan Up production house, I oversaw the development of a comprehensive content library featuring long-form videos, social cutdowns, and still images optimized for social media advertising. Throughout the media buying process, I helped finalize campaign strategy, coordinated with creative teams on ad content development, and oversaw the successful launch of advertising campaigns across social platforms. The campaign achieved high engagement rates across channels, contributing to strong sales performance for the EOS R100 launch.