Pixel collaborated with creator and photographer Kelsey Johnson (@heykelseyj) to produce a series of educational videos showcasing Canon's new products for digital content creators. I involved closely in the pre-production process, from sourcing potential vendors and managing project bidding to selecting the final production team. Working closely with the senior producer, I managed the production timeline, coordinated between creative teams and clients, and oversaw all logistical aspects from location scouting through final delivery. The campaign successfully launched across multiple social channels, effectively reaching and engaging our target audience of aspiring creators.