For Canon's IVY product line campaigns targeting Gen Z, Pixel spearheaded lifestyle content production and social media ad buys. Within a demanding 7-week timeline, I drove the entire production process in partnership with GOOD COMPANY, delivering 20 lifestyle images and 7 videos optimized for social media. I orchestrated creative development and media buying across multiple channels including Meta, TikTok, Pinterest, and Snapchat, resulting in exceptional engagement rates and increased sales performance for the Canon IVY 2 Mini Photo Printer and IVY CLIQ+2 product lines.