Seasonal Paid Social Campaigns

Throughout the year, I supported the development of seasonal marketing campaigns designed to drive sales during peak retail periods. As part of Canon's digital marketing team, I helped execute brand and performance campaigns across Meta channels, TikTok, Snapchat, Pinterest, and Google Ads. I worked closely with cross-functional teams to optimize creative assets, from brand storytelling to influencer partnerships and seasonal promotions. By assisting with A/B testing and campaign optimizations, I contributed to achieving strong engagement and sales metrics across channels.

Check out some outputs below!