Client: Canon USA

For Canon's B2B campaign featuring the EOS R5 C and EOS C70, Pixel partnered with top production companies to create dynamic short-form videos and social media content. I managed the full project lifecycle, coordinating with production teams and vendors while overseeing logistics and schedules from pre-production through post-production. Supporting the campaign's digital strategy, I conducted competitive audits and audience segmentation analysis, then worked with media buyers to execute targeted social campaigns across multiple channels including Facebook and YouTube to reach key B2B audiences, achieving high conversion rates and boosting sales performance.