To refresh Canon's 'Harmony at Work' brand campaign, Pixel developed multi-channel marketing initiatives targeting Generation Flux consumers and business clients for printer sales growth. Beyond overseeing post-production of two distinct creative concepts, I collaborated with media buyers to develop and execute digital marketing strategy, optimizing campaign performance across Facebook, Pinterest, and Snapchat. Through data-driven targeting and continuous performance analysis, the campaign successfully drove printer sales while strengthening Canon's workplace solutions positioning.